Obama signs “stimulus” bill. M…
Obama signs “stimulus” bill. Market drops nearly 300 pts. What does that tell you?
getting ready to present “New …
/in tweetsgetting ready to present “New Media” info to a group of merchants. it’s almost showtime!
I’m sensing twitterSpam. Anyb…
/in tweetsI’m sensing twitterSpam. Anybody get folllowed by “.” and weird usernames like @WILLIE8uh? Got a bad feeling bout this.
Making Technology Work for You
/in HeadlineThank you for being here! If you came looking for something you heard on the radio, check out the right hand side or look through the archives for older classics.
Otherwise browse around and feel free to contact me.
Are you the music or the music industry? Pavement or Steamroller?
/in Posts I've readI just read Seth’s post “Music vs. the music industry” and it echoes conversations I have with many of my customers that operate within endangered industries.
Are you endangered?
What’s an endangered industry? One that thrived pre-Internet on a business model based on creating scarcity of information that easily converts to digital format. These industries are either already dead (like the CD-based music industry) or have one foot in the grave (like the MLS-centric Real Estate Industry).
Which side of your industry do you belong to?
Are your industry’s actions characterized by protectionist moves or out-of-the-box growth strategies? Are you working crazy to whack-a-mole new competitors or are you licking your chops and slaying the sacred fat cows of inefficient old generation companies?
I remember the key lesson of the economic hiccup of 2001: it forced smart companies to accelerate their transformation plans to get smarter i.e. more competitive and it gave the ax to fat slob companies that struggled to deliver serious value.
You need to be the 1.0 of the new industry
The CD-based music industry is essentially dead and they’re getting steamrolled by the mp3 music industry with places like iTunes or IMO innovative sites like Pandora which are game-changers if anything. The old guard had a chance of course to embrace mp3 formats back in the late ’90s but instead they chose to attempt to protect their untenable position. The rest is history. There will be a new music industry, but it sure won’t be the 2.0 of the old industry. It will be 1.0 of the new industry.
Let go
Know what side you’re on. And if you’re on the side fighting for its life, jump over to the side that’s licking its chops at the huge growth opportunities ahead. Remember what drove Anakin to the Dark Side: holding on. Do what Yoda advised: Let go what you want to hold onto the most.
If I had more time, I’d write less. Why twitter is rich.
/in ObservationsI’m really loving Twitter. After sending a link to my blog post about caring for your social network, I immediately got feedback from many folks and @PhillMoran asked me to write up something similar about email.
I was about to get started but then figured, lets ask the twitterverse and sure enough, within minutes, I started getting responses.
I was planning on dissecting the tweets and summarizing them into a post. But then the thought occurred to me, why? folks already thoughtfully limited their responses to 140 characters so they’ve really done the hard work.
So instead of going through the painful (at least, to me) process of wordsmithing every sentence to make it just write, I simply spent my time embedding links to each tweeter, thankfully crediting their work. Wow. A new writing style. Here’s the resulting post.
Twitter is hot. It’s a new platform. It’s the streaming thought source. And the applications have just begun. It’s like we’re in the opening days of email.
Show some class (and thoughtfulness) with Email
/in ObservationsAre you a class act with email? Do you use it thoughtfully? Here’s what really peeves folks that consider email second nature:
cai_mommy: Forwarding jokes, chain mail, and those “if you love someone/know a great mother/believe in God” poems/pictures. That’s abuse.
mochichick: When someone sends a message addressed to loads of people without using bcc!
AndyBumatai: I can’t stand the “If you don’t forward this to 50 people you will (fill in guilt trip here)” How does bandwidth usage play in it?
malewa: people who, “Reply to all”!!
hawaii : I lament the underutilization of “Bcc” and the abuse of “Cc.” Don’t expose everyone’s address. And don’t encourage “reply all”!
FranMagbual: email pet peeve: chain messages that have been forwarded so many times you can’t find original message. Call me the chain killer!
macpro: – I hate opt out. Why do they automatically think I want their emails?
Super thanks to the folks that tweeted back. Awesome!
Treat your social media network carefully
/in ObservationsI’m playing around alot with Twitter, Facebook, Ning, LinkedIn and I’m seeing more and more people essentially abusing their connections with others. Examples:
- In Twitter: only tweeting to promote your own stuff/links
- In Facebook: creating continual streams self-serving events
- In LinkedIn: asking to make a connection to someone you don’t know
This indicates a few things:
- Cluelessness of the essence of social networks
- Embracing a failing strategy
Don’t do it. It won’t work and you’ll either be shrinking your network or building a valueless network of that’s inherently unmonetizable.
Do: Build a network on a Rock of Gibraltar: the real you. Don’t re-puke other’s posts unless you can add value. Put out stuff that really reflects what you’re thinking inside. If I connect with you, it’s because I want to connect with YOU, not the latest “1001 Internet Marketing Secrets the pros don’t want you to know!” scheme.
I can’t guarantee you’ll attract millions, but I can guarantee that whatever crowd you do attract will be real and will listen to what you have to say.
And that’s worth something.
Download this PDF and Read page 9 of this changeThis publication “Learning to view your customers as a powerful tribe“.
time to settle in with program…
/in tweetstime to settle in with programing php. dreaming up new killer twitter app with @parkrat
Watching Colbert Report. I lov…
/in tweetsWatching Colbert Report. I love that guy. Bringing up point that Dems are using Repub scare tactics with economy.