I just read the TechCrunch post on BrightCove’s launch and it looks like a pretty appealing avenue for those somewhat serious about monetizing their video content. Seems to me they just leapfrogged what YouTube+GoogleVideo is supposed become. They don’t have their content base anywhere near Goog’s but do have a tighter, more defined financial model.
If Google takes too long to get their act together, BrightCove could pull ahead. Watch this one closely for sure.