OK, so blogging is cool and makes us all feel warm and fuzzy inside, but can you really use it for business?
Here’s one REALLY good example I found on businessweekOnline, Ice.com, a jewerly manufacturer, that has created 3 different blog Web sites:
http://www.justaskleslie.com/ “just ask Leslie”, apparently some heavy-duty jewelry chick that gives people advice on what to buy.
http://blog.ice.com/ a “corporate” blog that tells the whole world about their great accomplishments
http://www.sparklelikethestars.com/ “Sparkle Like the Stars”, a blog that covers what kind of Jewelry the celebs are wearing.
Very cool, very simple ideas here. Both justaskleslie and sparklelikethestars of course link EACH product to Ice.com.
I think we have a pretty good example of a great blog business model here. WhatChuAllTink? Post your comments please!