Facebook going after Groupon and the “Social Deals” market.

This will be one the first real test for Facebook’s (perceived?) greatness. While FB has absolutely decimated social networking competitors like MySpace (who?) and Friendster (what?), those scenarios were more like horseraces to the top rather than pull down the king of the hill.

This time it’s different. The social deals market already has reasonably entrenched competitors like Groupon and LivingSocial with large infrastructure and serious market penetration. Facebook is going to have to fight for this one. Let’s see what happens. May the best company win. (Gosh I love free markets)

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