I’m completely convinced that one of the best ways to have a video go viral is to make it funny. Here’s a great case study of how an entrepreneur invented a tongue cleaner and couldn’t get traction using traditional marketing techniques. So wha
t did he do?
He hired a college kid who gave him the idea to come up with an edgy YouTube video. So they created a near-zero cost production video, it went viral (last I checked it had 10 million views) and within two years, they sold over a million brushes. Today, their product is sold in CVS and Walmart.