Bad Breath, Catchy YouTubes, and an Internet pop sensation

I’m completely convinced that one of the best ways to have a video go viral is to make it funny. Here’s a great case study of how an entrepreneur invented a tongue cleaner and couldn’t get traction using traditional marketing techniques. So wha

t did he do?

He hired a college kid who gave him the idea to come up with an edgy YouTube video. So they created a near-zero cost production video, it went viral (last I checked it had 10 million views) and within two years, they sold over a million brushes. Today, their product is sold in CVS and Walmart.


There’s a ton of things to review on this company but for now, enjoy the video, and read the Google writeup and visit their web site. Let me know what you think!