Have you Googled your Market Lately?

I just read Paul Kedrosky’s post “Marketing 101 in the Google Age” and he brings up some simple, so-obvious-I-don’t-do-it things that every marketer should do:

    The top five site referral words/phrases from Google searches (and how that compares to the previous period).
    Where your company appears in Google results for keywords of your choice and how that is trending. Raw numbers of Google hits don’t matter — no-one goes past the top half of the first Google results page.
    A list of the companies that have bought the main AdWords describing your business. For example, if you’re in sales force automation, list everyone who has Google text ads on the search page, and how that list has changed since the last time you did the search.

Now, ask yourself, when was the last time you did this for your company?