Interpreting Web Log Reports

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Do you have a Web site? How many people visited last week? What search engine words did they type in to find you? Did they get there from another site’s link? How long did they stay on your Web site? And how does all this compare with last month’s performance? If you were able to answer these questions, congratulations! You’re one of the few companies that is closely monitoring your Web site’s performance. What? You say you don’t know what I’m talking about? “What reports?” you say? Folks, if you care about making sales from your Web site you need to measure its performance. This means you have to review what’s called a Web log report that your ISP can provide for you every week or at least every month. Understanding this very important report is the key to identifying successful marketing strategies. Have you hugged your Web log report today?

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