Phillip Tapia launched Tray Display Advertising Inc. into a business in 2004 from the basement of his home. Tapia designed and developed a new advertising concept that turned trash into cash. Tapia has agreed to sell advertising space on the tray liners (placemats) , that Wendy’s use to serve all dine-in customers.
My lesson here is that there’s oppty all around you. Just open your eyes.