Still watching broadcast TV?

Scanning through this TechCrunch post Whither Television Programming? drove me to jot some quick thoughts on the future of TV:

I rarely, if ever, sit through an entire broadcast TV program. I do, however, watch about 2 hours of recorded TV a day and probably another 1/2 hr of Internet-downloaded videos.

I can easily see a day when you will simply subscribe to your favorite video entertaiment via vodcasting (video clips delivered to your computer via podcasting technology) and never go near your cable TV again.

In fact, many will argue that day has arrived already, with the ever-growing lists of vodcasts one can subscribe too. Maybe so, but those are still in the amateur category. I want to subscribe to my favorite news program and watch it on my laptop/pc/media center.

I think the big question/challenge for the traditional media is how to not lose ad revenue. How do you stop people from FFing through the ads?

Easy, but hard: Make the ads relevant to the viewer. Develop a 1-1 with me and what I’m looking for. Do that, and I’ll probably hit rewind and play the ad a few times.